A specialist online advertising agency has joined forces with a leading trade body to boost the fortunes of new companies in the recruitment sector.
Coleshill-based Candidate Source, which has helped agencies attract more than 1.5 million people in just five years, is now a preferred affiliate supplier to The Association of Professional Staffing Companies (APSCo).
The move will involve the firm providing its expertise with job boards to the organisation’s start-up and micro businesses as part of a tailored ‘New Enterprise’ offer.
This will mean companies can tap into support on creating the right adverts and benefit from a single point of contact for all their digital media buying. They will also have access to advert writing training that helps consultants understand how candidates view and select vacancies.
“It is a big honor to be the preferred job board support affiliate supplier for an organisation that is so well regarded as APSCo,” explained Michelle Davies, Managing Director of Candidate Source.
“We both share the same passion for making the UK recruitment sector a success and if we can transfer our best practice in managing advertising on job boards to a wider audience we should have a much more productive industry.”
She continued: “Start-ups and smaller businesses try and do everything themselves and may think our services are out of their reach. This membership will help educate them to the efficiency and financial benefits a specialist online advertising agency can bring to them.”
Candidate Source was set up by Michelle in 2010 after she spotted a gap in the marketplace for a resource that would provide job board support to recruitment firms across the UK.
In just six years, the Birmingham-born entrepreneur has built a client base that features the likes of Mynt Recruitment, Midas, Wote Street, Pertemps and Probe.
Turnover last year crept past the £2.5m mark and, over the next twelve months, she is hoping to secure new contracts that will see the business hit £2.8m for the first time. If this is achieved, two new people will be added to the six-strong workforce.
“There are lots of jobs boards springing up and this can cause confusion with different rates, features and mechanisms for getting the most out of them,” added Michelle.
“Our experts basically remove all of the stress out of the equation, working with agencies to develop a bespoke approach to managing their approach to job boards.”
She concluded: “This involves identifying the right platforms, negotiating the best rates and then ensuring the content is presented in a way that will secure the ideal candidate”.
“We even offer an emergency candidate boost service for agencies looking to get a quicker than normal response to their vacancies.”
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