The Improved Branded Advertising Service by Candidate Source

Written by

Amy Kelly

At Candidate Source we are always striving for continuous improvement and are delighted to share with you some new features that we have added to our Dual Branded Advertising and Employer Branded Broadcasting services that will continue to help attract the best candidates to your jobs.

We are also pleased to say that by adding these new features we have been able to keep our prices at the same rates for you, so you can continue to use the ad hoc advertising without breaking the bank. 😊

What’s New?

As you will have seen from 1^st May 2018 StepStone UK, the owners of Totaljobs and Jobsite launched an exciting market-leading offer in the Jobsite Totaljobs Partnership.

As a result of this Partnership, new posting options are now available so when using our Dual Branded Advertising and Employer Branded Broadcasting services your vacancies will now be listed as Premium postings.

Jobsite/Totaljobs Premium Posting Benefits

As part of this new improved posting type the branded adverts can now be:

• Fully customisable including your logo, hero image, main body imagery, background image and videos.
• The job is labelled as Premium in search results.
• Instantly shared with matching job seekers via email.

Here are some examples of how the new style branded adverts can look on Jobsite/Totaljobs from campaigns we have advertised recently:

As you can see, the branding opportunities are huge on these new postings allowing candidates to get a true feel of the type of company they could be joining.

According to LinkedIn, 75% of job seekers consider an employer’s brand before they apply for a job. Allowing candidates to see more about the employers brand and image will help job seekers in the hunt for their next career move and it will also attract those passive candidates as 84% of Glassdoor surveyed participants said that they would leave their current job for a role at a company with an excellent reputation.

But that’s not all that’s new!

We also have more branding opportunities for you by being able to set up a Company Profile page with reed.co.uk.

When a job seeker finds your branded advert on reed.co.uk and clicks the company logo they will be directed to a Company Profile Page which will tell them more about what working for the company will be like including:

• The size of the company
• What the company does
• The benefits included by the company
• Videos
• Images
• Links to the Social Media pages
• Link to the company website

Here is an example of how the Company Profile page on reed.co.uk can look:

Not only does all of this additional branding help to increase the number of quality applications you will receive but it gives consistency with the employment brand across the recruitment process.

No longer are recruiters doing job seekers a favour by having a vacancy, job seekers are now doing recruiters a favour by applying for your vacancies.  Our job as your recruitment advertising expert is to support you with your candidate attraction by not only getting your job in front of as many relevant candidates as possible but once they have found your job giving them a reason to read the job and hopefully then apply.

If you have any questions or think you might benefit from having a recruitment expert on your side, give us a call on 01675 462 876. We’re honest, friendly people, and we’d love a frank conversation on how we can help you.