Case Study: Sue Yates Personnel

The Brief

A large law firm in Birmingham were looking to recruit a HR Director as part of their business growth plans for major expansion.

The Solution

Sue Yates Personnel used Candidate Source Limited’s client branded package to target the candidate reach their client wanted.  Many applicants responded as it was clear who the client was on this occasion and the result was all candidates came via Sue Yates Personnel.

The Results

  • Increased number of applications using the clients brand
  • Strengthened the relationship with the client by offering an enhanced advertising solution
  • All candidates interviewed by the client came from SYP and the position was filled

What the client says…

Placing a branded advert enabled us to see our corporate brand & logo published knowing that all candidates responding went through an agreed recruitment process.  The results of the campaign provided us with a strong shortlist and an ideal candidate, 1 of whom was not looking to make a move but saw that we were recruiting and felt we were a company they wanted to be a part of.  Without using client branded advertising we may not have found this candidate.


We have been employing Candidate Source for ad hoc advertisement services since 2011 and we have been consistently impressed with the level of service and professionalism we have received from them. As a small, technology-focused recruitment agency, we need to be able to reach as many candidates as possible without the expenditure of signing up with the numerous job boards available. CSL’s ad hoc advertising service has proved to be an extremely cost-effective channel for us, and our return on investment has been excellent. All of CSL’s staff – especially Alex Tate who we have worked closest with – have always been extremely helpful, and their expertise in ad’ creation and market knowledge has ensured our advertising presence across the web has remained well-qualified and professional. We have absolutely no reservations in recommending Candidate Source, and look forward to continuing to work with them in the future.

Darryl Banks
Walter Everett Limited

Candidate Source have been most helpful in providing me with a flexible advertising solution.  Beyond this, they operate with an interest in my work and how they can contribute towards its success – even down to re-writing copy for me, to help ensure that my adverts have the maximum impact.  For recruiters completely devoid of time, Candidate Source don’t even require you to write the advert at all – just provide them with the JD and they will return a finished ad for your approval.

Robert Johnson
Middlesex Partnership

I just wanted to say thanks for your talk at our TEAM meeting. You are such a great presenter and always make me really laugh (oh and I generally learn something too).

Appoint Recruitment

We engaged the services of Michelle Davies – Managing Director of Candidate Source to refresh and train our Consultants on how to write effective online adverts.  As a Recruitment Agency used to placing many adverts we thought we knew all the tricks, but Michelle opened our eyes and taught us new and useful tips.  Her knowledge of her subject is exceptional and she is full of tips that the job boards don’t tell you!  Her delivery and communication skills are excellent and coupled with a lively sense of humour the workshop proved to be great fun as well as extremely informative.  I would recommend Michelle’s services to any organisation – whether you are a “newbie” to the world of online advertising or whether you just wish to brush up and learn the “tips of today” – you will certainly have your eyes opened, attain new skills and come away from the workshop with a clear action plan on how to write clear and effective adverts that will attract the right candidates for your organisation.

Jackie Jackson
Flex Recruitment

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