Google for Jobs is now live – What’s it all about?

July 19, 2018
Google Jobs - Header

Since the launch in the US last year, we have seen Google Jobs appearing in countries including India and South Africa, and after patiently waiting it has now arrived in the UK.

Job seekers already use Google as part of their job searching process but Google’s new search experience is going to make job hunting more efficient and seamless, meaning that getting your adverts in front of these people is going to result in more people seeing your jobs which means more applications for you.

Before the new Google Jobs layout, a user would search Google for the type of role they are looking for, the most popular searches being “Jobs near me” and more specific searches such as “Customer Service jobs near me”.

Google Jobs - Results

 

The search results would then show a list of websites on Google for the user to click on and make a more detailed search on the third party website.

Making Searching Simpler with Google Jobs

The new Google Jobs search layout now allows users to personalise this search based on their requirement. Google searches business websites and job boards to show a list of job adverts found and ranks these in order of relevancy and quality.

Google Jobs - Searching
Job seekers can now filter their search based on:
  • Category
  • Title
  • Location
  • Date posted
  • Type
  • Company type
  • Employer

When searching on a mobile device, job seekers can either click on the apply button taking them directly to the third-party site to apply for the vacancy or jobs can be saved enabling you to apply for them later on a computer.

Google Maps and tracking technology allows candidates to see not only where the jobs are but also how long a commute would take them and users with a Gmail account can also set up alerts as you would on a job board so that they can be notified when new jobs that meet their criteria are posted.

All of this is making it much simpler for job seekers to find the vacancies that are relevant for them and apply quickly.

So how do you get your jobs to appear on Google for Jobs

Google searches business websites and job boards that are integrated with their technology.  There a number of job boards that are launch partners of Google in the UK and these include CV-Library, reed.co.uk, Guardian Jobs and Totallylegal.  If you are using any of these job boards to advertise your vacancies on and your job adverts are written correctly they will be listed on Google for Jobs.

Google rewards sites that have regularly updated content meaning that the partner job boards and large businesses will tend to rank higher in the searches.

The spam detection software which Google Jobs uses will also filter out any fraudulent job postings. Google is not a job board and it is at Google’s discretion that the most relevant jobs will be listed based on the users search.

Google for Jobs does require a certain level of expertise to gain a high ranking for your jobs but for those businesses that do not have the time or budget to become experts fear not that is where businesses like Candidate Source step in to help support you without blowing your budgets.

Optimising your job postings

If you are used to writing job adverts for the web you will already know how important it is to optimise the content to make sure that your jobs are found by the right people.

It is the same with ensuring your adverts are ranked well on Google’s job search. You need to include:

  • A concise, recognisable job title with no special characters
  • Exact location – use a postcode when posting your job
  • An accurate salary – if using a range make sure that it is an appropriate size
  • A clear, concise description of the job using keywords

For further tips to improve your job adverts, see our previous blog post here

Integrating your website with Google

If you have a website where your job adverts are listed on, such as a career page and you would like Google to be able to search these and include them on their new layout there a few things that you need to have in place first.

  • Firstly, you will require a website where you can edit the HTML of your job postings as this is the most reliable way of making sure your web page is indexable.
  • Structure your job postings in the required format.
  • Use sitemaps to keep Google informed about the changes to your job postings.
  • Implement Google Search Console to monitor and maintain the presence of your site in Googles search results.

Using a third party

If you have posted your job advert on to one of the job boards that have integrated already with Google for Jobs (CV-Library, Reed, Guardian Jobs, TotallyLegal, Totaljobs) and your advert has been optimised then your adverts are now eligible to be listed.

Any recruiters using the advertising services of Candidate Source, you can sit back and put the kettle on as not only do we use a number of the integrated job boards to advertise your vacancies across (so they are eligible to be listed)  but we also take the stress away of making sure your adverts are optimised correctly by writing them for you in the format required not only by Google’s search technology but also the technology of the other job boards.

Any questions?

Do not hesitate to contact Candidate Source and we will do everything we can to answer your questions.

For more recruitment advertising tips you can sign up to receive our latest updates by completing the form below. If you think you might benefit from having a recruitment expert on your side, give us a call on 01675 462 876. We’re honest, friendly people, and we’d love a frank conversation on how we can help you.

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