Google For Jobs Explained

September 19, 2018
Google For Jobs Blog

Google For Jobs, GFJ, Google Jobs, Google 4 Jobs or however else you refer to it (it should be Google For Jobs in case you wondered), has generated more articles, white papers and marketing emails than Google could have ever dreamed of.  Supposedly, it’s going to change the face of recruitment and we should all be panicking to make sure our jobs are appearing to the c.30% of Google searches that are employment related.   But who has the time to read all the information that’s been published over the past few weeks?  Apparently, me!

For those of you that have a life, here are the interesting (for want of a better word) bits that you may want to know.  So……….

(apparently) 75% of Job Seekers use search engines to start looking for their next job.  Google For Jobs has been designed to improve that search experience:

  • Where the same job has been advertised on several websites, the Candidate will only see the job once, with the websites it appears on listed, rather than the same job listed several times.  In theory, this should reduce the amount of duplicate applicants Recruiters receive for the same advert;
  • Candidates will see the Google For Jobs blue banner when they search using specific search terms such as “call centre manager in Birmingham jobs”.  It appears just after the sponsored sites;
Candidate Source Google For Jobs Explained Blog screen print of search results
  • Once the Candidate is delivered a list of jobs they can further filter the results by category (sector), job title, location, date posted, contract type, company type or employer.   They can also view “typical pay for this type of job” and commuting travel time;
  • Candidates are creatures of habit so once they have found a job, they will select the advertiser they are most familiar with to click through to the job and apply;

Google For Jobs needs Job Boards! Job Boards provide high volumes of varied vacancies, in a standard format across a variety of locations.  GFJ can quickly identify the Job Board’s vacancies and easily look for new jobs.  With CV Library & Reed working with Google before launch, Monster being their launch partner in the US and Jobsite migrating over to Totaljobs platform (Totaljobs had the right ‘techy bits’ to work with Google For Jobs, the Jobsite platform didn’t) the Job Boards have been ahead of most Recruiters from day one.   At launch, it was estimated that more than 75% of Recruitment Agencies’ websites weren’t ready for GFJ launch.   For those Job Boards like CV Library who have a strong brand and aren’t reliant solely on organic traffic, they should see an uplift in relevant Candidates viewing their jobs.

They aren’t working with Indeed so jobs that are only advertised with this advertiser won’t appear on Google For Jobs.

Google rewards sites that have regularly updated content so the Job Boards will rank higher on the search results for Candidates.

Direct Employers are going to gain from the introduction of Google For Jobs because Employers are happy to use a valid postcode when advertising their job.  This means that the commute time works accurately on the vacancy and, for Employers with multiple sites, their vacancies will be in multiple locations.  Some Recruitment Agencies are still so paranoid about giving away their Client to competitors that they try and ‘hide’ their adverts from competitors (and also Candidates) by using a county or the postcode of their branch which reduces their rankings on Google For Jobs.  It also results in all of the Recruitment Agencies vacancies having the same map reference and therefore limiting their candidate pool.

For Recruitment Agencies’ vacancies to appear they need to include in the copy:

  • The salary.    Google publishes a salary guide for each job at the bottom the page – if your salary is competitive, put it at the bottom so the reader can easily compare, it if it’s not that great, lose it in the middle of your advert;
  • All job titles that are relevant to the job (not every job title you have ever recruited for!  Candidates want to know about a specific job, not see Agencies “showing off!).   If you aren’t sure which job titles to include, search for the job you are looking to advertise & see what terms Candidates and other Recruiters are using;
Candidate Source Google For Jobs Explained Blog screen print of header bar
  • The sector and employment type;
  • The same structure for your jobs.  Both Google & Candidates like to easily scan your advert.
  • If the client will let you, and you have purchased the correct style posting from the Job Board, use the Client’s name!

A big thank you to the people who have written about Google For Jobs, not just because I’ve been able to piece together a balanced opinion of the new candidate search facility but to confirm what we already know – a well-scripted advert, with a postcode, salary & keywords will be found by relevant Candidates.  In the current market, where unemployment is low and the number of available vacancies is high, Candidates have choice and Recruiters need to make sure they give them all the information they need to make an informed choice.

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